Project Barnyard Foundation
Case Study
<h6 class="font_6">Project Barnyard Foundation launched with no existing marketing infrastructure, digital presence, or brand system. Five 12 Marketing partnered at the ground level to design and build the marketing foundation needed to support long-term growth, fundraising, and awareness. We continue to maintain and manage these systems to support sustainable growth over time.</h6>
Project Barnyard Foundation
501(c)3 Non-Profit Equine Rescue & Sanctuary
Primary Challenges
No existing marketing strategy or systems
No website, ecommerce, or email infrastructure
No brand identity, voice, or visual guidelines
No products or digital assets to support fundraising
Limited internal marketing capacity
Product creation and announcement
Product creation and announcement
Our Role
Five 12 Marketing acted as the central marketing owner, responsible for building and managing the full ecosystem required to launch and operate the brand.
Our Approach
We collaborated closely with Project Barnyard to build the brand from the ground up, ensuring that every growth strategy, piece of content, and technical integration stayed true to the foundation’s mission and core identity. Establishing clarity at the brand level came first.
With the brand solidified, we designed and implemented a strategic marketing foundation supported by a custom integrated tech stack, giving the organization the structure and tools needed to grow without losing alignment or control.
Important distinction: Five 12 Marketing built and managed everything outside of animal-specific health updates and day-to-day Instagram posting. Those responsibilities remained with the foundation’s founder.
Results
Fully operational marketing and ecommerce ecosystem
Clear brand identity and voice
Sustainable tech stack requiring minimal ongoing maintenance
Ability for the foundation to focus on animal care, not marketing logistics
Interested in these capabilities? Reach out and see how we can help your team!